Maximising land value while shaping a landmark new community
Role
Providing strategic development consultancy to help two landowners negotiate the optimum commercial terms with their chosen promoter partner, while evaluating long-term development value, commercial risk and delivery strategy.
Client Brief
The landowners wanted to maximise the long-term value of their land while retaining influence over the quality and character of the future development, alongside securing the optimum commercial terms with their chosen promoter partner.
With a project of this scale, every decision carried significant financial and strategic implications. The clients needed trusted advisers who could help them understand the balance between risk, control and long-term value before committing to a preferred development strategy.
Our Approach
Rosehill Advisors was initially appointed to negotiate the commercial terms of the promoter agreement. As no previous financial modelling had been undertaken, we developed a comprehensive appraisal of the project’s long-term financial potential, enabling the landowners to understand the commercial opportunities, risks and likely returns associated with different delivery options.
Recognising the clients’ shared ambition to create a high-quality new community rather than pursue a conventional volume housebuilding scheme, we worked closely with both parties to establish a joint venture structure. We also developed a detailed financial model demonstrating how the scheme could be funded, providing a clear understanding of the relationship between risk, control and long-term financial returns.
By combining commercial analysis with strategic development advice, Rosehill Advisors enabled the landowners to make informed decisions that aligned with both their financial objectives and their long-term vision for the site.
Outcome
Rosehill Advisors has guided the project from initial strategic advice through to a successful commercial outcome. The site was successfully removed from the Green Belt before being sold for a figure in excess of the guide price to a housebuilder whose vision aligned with that of the landowners.
We continue to advise the client through the pre-contract phase, providing strategic commercial advice and detailed cash flow modelling to support an innovative delivery strategy. Subject to securing planning consent, development is expected to commence in 2029.
Unlocking the value of a challenging land asset requires strategic thinking, detailed knowledge and the ability to navigate complex planning and commercial considerations.
Whether you are assessing the potential of a landholding, navigating planning considerations or looking to realise value from a development opportunity, our team would be delighted to talk.