The master developer wanted experienced advisers who could support the project from the planning stage through to the phased disposal of serviced development land, helping to maximise value while maintaining momentum throughout the delivery of a significant new residential community.

The appointment required a trusted adviser capable of providing strategic planning advice, navigating complex Section 106 negotiations and developing a long-term sales and marketing strategy that would attract the right housebuilders to deliver the next phases of the development.

Our Approach

Rosehill Advisors was initially appointed to support the planning process, providing strategic advice throughout the Section 106 negotiations to help progress the development towards planning consent.

Following planning, our appointment evolved to focus on the phased marketing and sale of serviced residential development land. Working alongside the master developer, we developed and implemented a long-term sales and marketing strategy, running well-managed competitive marketing campaigns designed to maximise land values while maintaining the quality and vision for the wider development.

Our role continues to evolve as the scheme progresses, providing ongoing commercial advice and supporting the successful delivery of each phase of this landmark new community.

Outcome

Over the past five years, Rosehill Advisors has successfully marketed and sold serviced land parcels capable of delivering more than 800 new homes.

We continue to advise the master developer on the phased disposal of the remaining serviced development land, with around 1,000 further homes still to come forward as the new community continues to evolve.